Category: Marketing

Scrum in sales: How to apply it in your company?

The way in which the management of companies and their areas are seen has changed a lot lately.┬áBefore, there was a centralizing mentality, where the manager controlled the entire organization. Based on an industrial model, […]

MQL: Complete guide to Qualified Leads by Marketing

Learn all about MQLs and their importance to conquer the best business opportunities by uniting Marketing and Sales MQL, short for┬áMarketing Qualified Leads, is the category that represents a potential customer that the Marketing team […]